Kura Sushi USA Partners With The Tetris Company for Bikkura Pon Series 2 Collaboration
Exclusive New Prizes & Tetrimino To-Go Boxes Are Available Now At Participating Kura Revolving Sushi Bar Locations
Irvine, CA - Kura Sushi USA, Inc., a leading technology-enabled Japanese restaurant concept serving authentic Japanese cuisine through an engaging revolving sushi service model, is thrilled to announce its newest Bikkura Pon collaboration with one of the most popular electronic games of all time, Tetris®. Joining forces once again with the Tetris brand after a highly successful collaboration in late 2021, The Tetris Company and Kura Sushi USA are proud to unveil the reimagined “Tetris™ x Kura Sushi Bikkura Pon Series 2 Collaboration” featuring all new prizes and brightly colored Tetris-inspired sushi boxes.
Available exclusively at Kura Revolving Sushi Bar U.S. restaurants through December 31, 2022, the Tetris x Kura Sushi Bikkura Pon prize collection includes a lanyard, temporary tattoos and can badges. The unique collectibles are dispensed from the Bikkura Pon Prize System, an integral part of Kura Sushi USA’s interactive and tech-driven dining experience. The system is comprised of a prize machine, touch panel and plate disposal slot located at every table in the restaurant. Connected via sensors, the touch panel registers the number of plates dispensed into the plate disposal slot. For every fifteen plates inserted, a Tetris x Kura Sushi Bikkura Pon prize is automatically dispensed from the prize machine. The prize collection is also available for individual purchase in-store and online at https://order.kurasushi.com, while supplies last.
“Following the success of last year’s highly sought after Bikkura Pon collaboration, we are proud to partner again with The Tetris™ Company to celebrate a brand that has created a timeless game beloved by many generations across the globe,” said Sally Kurosaki, Promotions & Licensing Manager of Kura Sushi USA, Inc. “We love rewarding guests of all ages with fun prizes from our Bikkura Pon Prize System, and hope they find stacking up sushi plates just as satisfying as stacking up Tetriminos in the Tetris™ game!”
For the first time, Kura Revolving Sushi Bar is inviting guests to enjoy the Bikkura Pon collaboration at-home with the debut of Tetris™ sushi boxes shaped like Tetriminos. Boasting four unique shapes and colors that reflect the brand’s iconic game pieces, the Tetrimino sushi boxes are available for purchase at participating Kura Revolving Sushi Bar locations for takeout and delivery, while supplies last.
- O-Tetrimino: Premium Chirashi for $19.00
- L-Tetrimino: Nigiri Set for $16.00
- T-Tetrimino: Roll Set for $16.00
- S-Tetrimino: Nigiri & Roll Set for $16.00
Rounding out the Tetris collaboration items, Kura Sushi Rewards Members will be eligible to receive a limited-edition Tetris x Kura Sushi Graphic Tee for every $80.00 spent in the restaurant (excludes tax and tip). Dates for the Tetris x Kura Sushi Graphic Tee in-store giveaway are still to be released. Quantities will be limited and not guaranteed.
“We’re delighted to be working again with Kura Sushi USA to activate yet another unique opportunity for both Tetris and sushi fans to get their hands on some exclusive prizes through the latest Bikkura Pon collaboration,” said Maya Rogers, president and CEO of Tetris. “Our partnership delivers an unmatched ‘eatertainment’ experience and we are excited to engage with Kura Revolving Sushi Bar guests in a fun and memorable way.”
For more details about the Tetris x Kura Sushi Bikkura Pon Series 2 Collaboration, visit https://kurasushi.com/tetris-bikkura-pon-collaboration.
About Kura Sushi USA, Inc.
Kura Sushi USA, Inc. is a leading technology-enabled Japanese restaurant concept with 40 locations in 12 states and Washington D.C. that offers guests a distinctive dining experience built on authentic Japanese cuisine and an engaging revolving sushi service model. Kura Sushi USA, Inc. was established in 2008 as a subsidiary of Kura Sushi, Inc., a Japan-based revolving sushi chain with more than 500 restaurants and 45 years of brand history. For more information and to find a nearby location, please visit https://kurasushi.com and follow on Facebook @kurasushiusa, Instagram @kurasushi_usa, Twitter @kurasushi_usa and TikTok @kurasushiusa.
About The Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. Now after more than 35 years, the brand continues to be loved globally by people of all ages and all cultures. Billions of Tetris games are played online every year, and over 590 million Tetris mobile games have been downloaded to date. The Tetris brand’s global licensee network includes major video game publishers, including Nintendo and Sega, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment and more. Tetris Holding, LLC, is the owner of Tetris rights worldwide, and The Tetris Company, Inc. is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com and follow on Facebook (@Tetris), Instagram (@Tetris_Official) and Twitter (@Tetris_Official).
For all press related inquiries, please contact: